For Abbott’s Prelipid & PreCrea campaign, We created striking island landscapes that serves as a visual metaphor for cardiovascular and pancreatic health. The main island was designed and retouched to resemble a human heart, with flowing rivers and waterfalls representing veins and arteries. Surrounding elements, such as the ocean, skies, and smaller landmasses, were carefully created in CGI and enhanced through retouching to achieve a balance of realism and symbolism. The final imagery conveys the idea of staying “in the healthy zone for longer,” transforming a complex medical message into an engaging and memorable visual story.

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Nephron Forest

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Philips - Blue Seal